During GTCO Fashion Weekend 2022, two sorts of activities take place: presentations and runway shows. One would believe that runway shows are superior in terms of generating press for a company; nevertheless, this relies on the firm’s goals and market position.
It’s certainly a good idea for newer designers to hold a fashion presentation where they can get close and personal with the journalists and prospects. Big established businesses, on the other hand, can opt for a splashy runway display to exercise their media muscles.
During the presentations, attendees interact with the items as well as meet with the designer and the brand communications team. Guests focus their attention on the finer points of a gown, accessories, hair, and cosmetics.
This direct encounter with the collection allows photographers and attendees to capture the designer’s clear sight. Another advantage of the presentations is that each attendee feels like they are in the front row of the event!
A presentation allows a designer and their team to really be on hand to address questions one-on-one, rather than closing the backstage entrance.
Hue by Idera
Idera began her profession as a fashion stylist in New York City in 2014, after studying IT at NYU Langone Medical Center. She has since worked with international businesses such as New York Fashion Week, Elite Model Look, and celebrity Lauryn Hill.
In 2016, she moved to Nigeria and founded Twenty Sixth & Park Avenue, a premium fashion, cosmetics, and perfumes store that now houses the Hué by Idera Atelier brand.
Hue by Idera Presentation
Toju Foyeh is owned and designed by Toluwaloju Olowofoyeku, a fashion designer. Toju Foyeh, the new choice for exquisite and glamorous cocktail and evening dresses, debuted her first collection at Arise Fashion Week in Lagos, Nigeria in December 2010 and has since dressed magazine covers including Thisday, WoW, FAB magazine, A-list West African celebrities, and more.
Toju Foyeh Presentation
Nonnistics is a multidisciplinary design firm based in Lagos. The business continues to push the envelope, which has earned her acclaim in the form of industry nominations and accolades. Qveen Herby of the United States, among others, has adorned designs for their music videos and live performances. Runway shows completed include New York Fashion Week, Glitz Africa Fashion Week, and the Lagos WedExpo.
Desirée Iyama is a Nigerian clothing label developed by designer Desirée Iyama. The brand offers contemporary apparel with aggressive yet romantic silhouettes and edgy yet fluid patterns, born from the search for pleasure of a woman who sees fashion as an essential expression of her everyday life. Each garment is hand cut by Desirée and stitched together by two in-house seamstresses in her Lagos studio.
Desirée Iyama Presentation