Do you want to create a piece of content that will stick with readers and encourage them to share it? Are you trying to figure out how to be a good content writer who makes an impact? It’s not easy to become a great content writer. But with a little practice and research, you’ll be able to reach the ranks of the best writers in no time.
The fundamentals of writing
- Pick a Good Topic
Picking a decent topic is the first step in creating a blog post. So that your post continues to receive traffic after it’s published, you’ll need to figure out what your followers want to know and read about.
- Do your homework
Once you’ve come up with an idea, examine the front page of Google as well as your main competitors to see how you can improve on what’s already out there.
Don’t bother if you can’t compose a high-quality piece that’s better than theirs! You don’t have to be an expert on the subject, but you should do your homework to ensure that you’re offering value.
- Start writing an outline.
Keep a notebook available while you’re doing your research so you can jot down crucial facts and sketch out your theme. If you don’t have a notebook, at the very least keep a Google doc tab open. I enjoy Google Docs because I don’t have to worry about losing it as I do with a notebook.
- Begin writing your blog post.
You may now sit down to compose your post now that you have the outline. You can also draft it using the Notepad app on your phone or computer. It saves you a lot of time and work because you won’t have to copy and paste it later from somewhere else.
- Entice your readers to continue reading.
Consider half your work done if you can hook your readers with a solid opening. Because if your beginning is dull, no one will bother to read the rest of your work. Many authors like to start with the substance of the blog post and finish with the introduction last. This is a terrific approach to pique your readers’ interest, and they’ll want to read it all the way through in the hopes of discovering the solution.
- Write as if you were speaking.
Don’t forget about your writing’s style and tone. Both of these factors have the potential to make a significant difference.
Writing as though you’re speaking to your reader can make them feel as if they’re having a conversation rather than reading a piece.
- Make It Scanning-Friendly
The majority of people do not read blog content word by word. Rather, they scan them for the information they require. That’s why it’s critical to format your posts in a scannable format. It will make it easier for your visitors to get the information they need fast, making them more likely to return to your blog.
- Use images to engage your audience visually.
A simple image has the power to transform a dull message into something entertaining and engaging. What you can’t say with words, you can do with a single image or screenshot. Furthermore, it breaks up the monotony of words and gives the reader a refreshing visual break, keeping them engaged for longer.
- Include a Strong Call to Action (CTA).
You can’t call your content a success until you can persuade your readers to take action on the site. What should be the call to action (CTA) for your campaign? You may invite your readers to do one of the following: – leave a comment – subscribe to your email newsletter – purchase your product – share your piece on social media.
It’s best to keep your CTA simple so that your viewers aren’t distracted.
- Include a featured image in your post.
Believe it or not, your readers will determine whether or not to click on your content in less than 2 seconds. You must have a strategy if you want a positive response. Including a captivating featured image in your post is an excellent method to increase clicks, shares, and engagement.