Sold out $600 Designer Pee-stain Jean by Jordanluca
Who knew that peeing on your pants would be considered fashionable? British-Italian designer Jordanluca thought so and surprisingly they were not wrong considering the amount of sales they made from the ‘pee-stain’ jean pants.
The jeans officially debuted at the brand’s Fall/Winter 2023 show during Milan Fashion Week according to ‘The New York Post’. When it comes to fashion your wildest imagination could be the game changer.
The design concept is to feature a darker shade of the same jean color on the crouch area of the trousers, thereby creating a wet effect on the denim fabric which many will describe as a pee stain because that is exactly what it looks like.
It is weird for a brand to come up with such a hilarious design but it’s even weirder to know that at the time of writing the post the particular denim is completely sold out.
According to sources, the Jordanluca brand was founded by Jordan Bowen and Luca Marchetto in 2018, it has seen massive growth in sales ever since, crossing over half a million dollars between 2022 & 2023.
It seems as if we are slowly transitioning from a naked fashion theme to a dirty one. The fashion world is still stunned at the level of acceptance and popularity the ‘pee-stained’ jeans got at release.
Incase you are wondering how far we are willing to go to be fashionable, I can tell you for certain that we haven’t scratched the surface yet. In other words, expect even more mind-blowing design concepts because there are no limits to creativity.
